The events landscape is shifting - and if you work with clients, lead a professional community, or run a small business team, you're probably feeling it. In our latest First Mate’s Log, we share what we're actually seeing right now: why people are raising the bar for in-person experiences, why cruise retreats are gaining real traction with coaches, consultants, associations, and SMBs, and why the planning window for 2027 is quietly closing. No trends report. Just what we're observing from the field.